<aside> <img src="/icons/compose_purple.svg" alt="/icons/compose_purple.svg" width="40px" /> Feedback Guidelines

• Be clear, detailed and specific in your feedback.
• Make sure your feedback is actionable.
• Always keep your target audience in mind.
• Don't assign meaning or intent.
• Ask for clarification if necessary.
• Refer back to the proposal and the project goals outlined in the brief.
• Provide all feedback in one document or email.
• If there are multiple decision-makers, make sure you all agree on the feedback and don't provide feedback that contradicts itself.
• Focus on improvement rather than criticism.
• Provide feedback in a timely manner as it can impact the timeline. </aside>

Feedback Questionnaire

Super excited to hear your feedback about the direction of your brand. Receiving effective feedback is critical to the process.

To make sure we are keeping on track with the project timeline, feedback needs to be within 3 working days of when the presentation was sent. Please have a look at both brand directions and let me know which direction you are drawn to the most. If you’re not sure on anything, just let me know.

<aside> 1️⃣ Which concept are you drawn to the most?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 3️⃣ What would your Ideal customer think about the chosen colors?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 5️⃣ Will your Ideal customer like the fonts chosen? Why?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 7️⃣ Do you think the brand words accurately describe your brand's purpose? Why?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 2️⃣ Why were you drawn towards this concept over the other?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 4️⃣ Do these colors fit within your brand? Why?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 6️⃣ Do these fonts fit with your brand?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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<aside> 8️⃣ Anything else you'd like to add?

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<aside> <img src=" " alt=" " width="40px" /> Write your information here…

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